Google Ads Performance
Aug 26 - Oct 14, 2026
Conversion Breakdown (208 Total)
Website
Google Hosted + Website
Google Hosted
Google Hosted
Website
Google Hosted
262 Add-to-Carts, Only 2 Purchases
262 people added products to their cart from Google Ads traffic, but only 2 completed a purchase. This is a 99.2% cart abandonment rate, indicating that the checkout process or pricing on the website is preventing customers from completing their orders.
Campaign Breakdown
| Campaign | Budget | Spend | Clicks | Impr. | CTR | Conv. | Cost/Conv |
|---|---|---|---|---|---|---|---|
| Cabinets & Vanity | Search | $5/day | $305.21 | 132 | 2,050 | 6.44% | 27 | $11.30 |
| Liquidation & Closeout | $5/day | $243.97 | 165 | 1,552 | 10.63% | 181 | $1.35 |
| PMax | Liquidation & Closeout | $5/day | $36.98 | 44 | 1,002 | 4.39% | 0 | $0.00 |
| Total | $15/day | $588.98 | 341 | 4,631 | 7.41% | 208 | $2.83 |
Meta Ads Performance
Campaign Breakdown
| Campaign | Spend | Clicks | Impr. | CTR | Leads | Cost/Lead |
|---|---|---|---|---|---|---|
| Leads Campaign | $243.23 | 3,256 | 17,562 | 18.75% | 523 | $0.47 |
| Total | $243.23 | 3,256 | 17,562 | 18.75% | 523 | $0.47 |
523 Leads at $0.47 Each
Meta Ads generated 523 leads at just $0.47 per lead on only $243.23 in total spend. The industry average cost per lead on Facebook/Instagram for home improvement is $20 to $40. These leads were delivered directly into GoHighLevel CRM for immediate follow-up.
Bing Ads Performance
Campaign Breakdown
| Campaign | Spend | Clicks | Impr. | CTR | Leads | CPA |
|---|---|---|---|---|---|---|
| Liquidation & Closeout | $90.15 | 123 | 2,765 | 4.45% | 1 | $90.15 |
| Cabinets & Vanity | Search | $72.39 | 101 | 3,050 | 3.31% | 5 | $14.48 |
| Total | $167.65 | 224 | 5,878 | 3.86% | 6 | $27.94 |
CRM Lead Follow-Up Status
31 Interested Leads Are Waiting for a Response
These are people who received our automated outreach, replied back expressing interest, and have been waiting for a human response. Leads contacted within 5 minutes are 21x more likely to convert than leads contacted after 30 minutes. Every day these sit unanswered, the likelihood of conversion drops significantly.
Examples of Interested Leads Not Followed Up On
The following screenshots from GoHighLevel show real leads who replied with interest but never received a follow-up:
Email Marketing & Automation
7 Active Automation Workflows Running
Automated email and SMS sequences are actively nurturing leads, sending price lists, and re-engaging cold contacts. These workflows run 24/7 without manual intervention.
Lead Nurture Sequence
Automated follow-up for new Meta leads
Auto Price List Sender
Sends product pricing on request
Cold Email Weekly
Weekly outreach to contractor lists
Auto Reply
Instant response to new inquiries
Missed Call Text Back
Automatic text when calls are missed
Google Review Request
Post-purchase review solicitation
Re-engagement Campaign
Targets cold leads with new offers
Cold Outreach Lists Imported
In addition to the 520 Meta leads, the following outreach lists were imported for cold email campaigns:
Lists include: C-level executives, contractors, cabinet distributors, bulk buyers, builders, surplus/liquidation companies, and more.